SODA: Liquid Candy & the Oppression of Our Health
February 16, 2008
High Fructose Corn Syrup, Aspartame, phenylalanine, phosphoric acid, acesulfame potassium, caffeine. Sound refreshing? It shouldn’t. A nice after lunch pick-me-up? Not as nice as the physical and emotional crash that comes an hour or two later.
Soda, the liquid candy, is one of the greatest contributors to the poor health and obesity problem facing Americans today, and increasingly countries across the globe. I am going to describe some of the adverse effects of drinking soda, effects that we have been blinded to by the veil of corporate marketing, the media, and systems in power that prioritize profit over our health. I do this with the hope of laying the groundwork for a change in our behavior. To move away from the sugars (or fake sugars) and chemicals we have been trained to be addicted to, and towards a more healthy life.
In 2005, soda and other sugar-sweetened drinks became the largest source of calories in the American diet, replacing white bread. The most prominent effect of soda on our health is its link to weight gain and obesity. The average American drinks 18 ounces of soda a day, which is an extra 225 calories. Dr. Ludwig of the Harvard school of Public Health stated that, “In my estimation, sugary beverages are one of the two leading environmental causes of obesity.” He and his researchers found that the odds of becoming obese increased 60% for each can or glass a day of sugar-sweetened soft drinks (Kanigel, 2006).
But why soda? There’s tons of sugar in all kinds of food. For one, liquid calories pass through the stomach more quickly than food, so the soda calories aren’t going to make you as full as eating the same amount in food. Secondly, it is the type of sugar used in soda, High Fructose Corn Syrup, that is another problem. There is evidence that HFCS used in sodas fails to suppress the production of ghrelin, a hormone made by the stomach that stimulates appetite. This throws off your appetite-regulating hormones and your body isn’t told that you are full. Aside from weight gain, this sugar intake is also linked to developing type 2 diabetes, tooth decay, osteoporosis, and bone decay by interfering with the body’s ability to absorb calcium.
“But I drink Diet Soda.” The chemicals and artificial sweeteners in diet sodas pose their own set of risks and hazards. The artificial sweetener Aspartame is found in more than 6,000 diet products, beverages, and pharmaceuticals. In 2006, compelling experimental evidence was published for the carcinogenic effects of aspartame at a dose level within range of human daily intake (EHP, Soffrittie et al.). Recent research has shown that the carcinogenic effects are magnified when exposure begins during fetal life (Mead, 2007). This is even more powerful when considering that children and women of childbearing age are among the greatest consumers of this artificial sweetener.
So, soda is bad for us. Probably not a huge surprise, but why do we still drink it? For one, it’s everywhere! Coca-Cola’s 1997 annual report stated that, “We’re putting (Coke) wherever you look at the supermarket, the video store, the soccer field, the gas station – everywhere.” We are pulled towards soda in the form of 300,000 fast-food restaurants, 3 million soft-drink vending machines, 20,000 coffee shops and kiosks, bottomless refills, and a billion dollars a year in advertising” (Jacobson, 2007). And they hook us early, Colorado Springs School District will receive between $8 and $11 million over the next ten years to sell Coke to it’s kids.
Falling victim to this childhood oppression of health myself, I fully understand the pull towards soda during our busy lives. However, through learning and understanding what I was putting in my body, and how this had an often unnoticed effect on my physical and mental health, I developed a passion for change. With this change a high and a crash will be replaced with sustained endurance, and an unhealthy addiction will be replaced with a healthy gratitude.Please email for research articles or list of references.
Entry Filed under: Healthy Diet. .
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1.
Ellie | February 17, 2008 at 12:36 am
What a great blog. I’ve been sending it to all my friends. Here’s what they had to say about it:
Niloo:
great article. Soda companies run their business very similarily to how the tobacco industry ran theirs 2 decades ago. get these kids hooked early! i can’t believe how many young teens drink Venti Starbuck Fraps! or big gulps at the local gas station. i mean, we can regulate vending machines all we want but as soon as they leave school they can stop at any store and pick it up without any problems.
ps: have you guys seen the commercial about propel water? the one where they are knocking down vitamin water because it has 125 calories a bottle? they go into this long discussion on how its bad to drink vitamin water because it has extra calories that you dont need and then they go into advertising their own drink which only has 25caloreis a bottle.
The whole time i am thinking, well why not just drink just plain water at 0/calories a bottle.? bad commercial
Ellie:
How funny you should mention that commercial. I was thinking the same exact thing when i saw it.?I was actually yelling at the people on TV saying: “Just drink regular water. It has NO calories.”
By the way, Robert is responsible for researching and writing that article. He’s been working on the for the last week or so. It’s amazing how much research and information is out there about the ills of soda. And yet, people still gulp it down like it’s actually healthy for you.?
Jen:
ya i agree with both of you. And the saddest part is that people don’t realize how bad it is until we reach college age. All of the girls in my prgoram bring like a gallon of water to class everyday. It really sucks that they can’t teach these kids young….but don’t forget my friends, this is what they are teaching us in the new generation of Education. We learn how to implement lessons about health to these children, so hopefully we can have a less obese and more healthy generation of kids.
great research by the way. I’m doing one in class about cross-cultural obesity. Maybe we can share some information ( wink wink) haha
2.
Parvin | February 21, 2008 at 7:40 pm
Great blog!
I saw an obese young woman at the hospital the other day. She was asking her two year old son, “do you want more soda?” The kid had just finished a bottle of soda. It was really sad
3.
DJ | April 9, 2008 at 3:49 pm
As Ben Franklin said: In wine there is wisdom, in beer there is
freedom, in water there is bacteria.
In a number of carefully controlled trials, scientists have demonstrated that if we drink one liter of water each day, at the end of the year we would have absorbed more than one kilo of Escherichia coli, (E. Coli) – bacteria found in feces. In other words, we are consuming one kilo of poop.
However, we do NOT run that risk when drinking wine(tequila,rum, whiskey or other liquor) because alcohol has to go through a purification process of boiling, filtering and/or fermenting.
Remember: Water = Poop, Wine = Health
Therefore, it’s better to drink wine and talk stupid, than to drink water and be full of shit.